Hello I’m Sandra, the CEO of Amelia’s Jewelry Box.
Amelia’s Jewelry Box started in 2008 as a mobile venture in Sumter, South Carolina. My journey began with the need for extra money to assist my 2 kids through college. I traveled across SC, NC, GA for trunk shows and met some amazing people along the way. It wasn’t easy but it was well worth it!
In 2016, I launched my online store and quickly became a national brand while still working a full-time job. Due to the pandemic, I was a part of a corporate layoff which encouraged me to hire myself full time. The best decision with no regrets.
My grandmother(s) inspired my passion for fashion accessories. They encouraged me as a child to always look my very best and to walk into my day with something extra. I learned that fashion accessories will not only add style, but motivation and confidence as well. Amelia’s Jewelry Box carries the name of my paternal grandmother who allowed me as a little girl to play dress up using her jewelry, and set the tone to what turned out to be the ultimate childhood experience and a lifetime of memories.
I believe that it’s the little things in life that add charm, elegance, and style. I prepare myself daily to Get Up!Dress Up! and Show Up! for the win, giving my best to myself while sharing my best with others.