Our Story

Hello I’m Sandra, the CEO of Amelia’s Jewelry Box.

Amelia’s Jewelry Box started in 2008 as a mobile venture in Sumter, South Carolina. My journey began with the need for extra money to assist my 2 kids through college. I traveled across SC, NC, GA for trunk shows and met some amazing people along the way. It wasn’t easy but it was well worth it! 

In 2016, I launched my online store and quickly became a national brand while still working a full-time job. Due to the pandemic, I was a part of a corporate layoff which encouraged me to hire myself full time. The best decision with no regrets.

My grandmother(s) inspired my passion for fashion accessories. They encouraged me as a child to always look my very best and to walk into my day with something extra. I learned that fashion accessories will not only add style, but motivation and confidence as well. Amelia’s Jewelry Box carries the name of my paternal grandmother who allowed me as a little girl to play dress up using her jewelry, and set the tone to what turned out to be the ultimate childhood experience and a lifetime of memories.

I believe that it’s the little things in life that add charm, elegance, and style. I prepare myself daily to Get Up!Dress Up! and Show Up! for the win, giving my best to myself while sharing my best with others.


Our online store is open to shop 24/7. If you have any questions or need help placing a custom order, feel free to give us a call Monday – Friday 9am-6pm EST.